Digital Engagement Specialist (Insurance)
[November 12, 2024 ]
Negotiable
Full Time
Responsibility
Summary
Responsible for managing online customer accounts, driving engagement, and acquiring new customers through digital marketing strategies. This role uses data-driven insights to optimize campaigns, improve customer retention, and enhance customer experience.
Responsibilities
- Implement digital marketing campaigns (SEO, SEM, social media, e-mail) to acquire and retain customers.
- Analyze customer data to identify trends and optimize engagement strategies.
- Develop engaging content across online platforms.
- Collaborate on campaign planning and monitor performance for continuous improvement.
Requirement
- Bachelor degree or equivalent education in Marketing and related areas.
- 3+ years of digital marketing experience.
- Proficient with CRM tools, data analysis, and online content creation.
- Strong communication skills, customer-focused, and adaptable to industry trends.