Responsibility

- Lead digital marketing, web-based content, offline and online media marketing, social media marketing, direct marketing, and PR.
- Collaborate closely with the digital team, brand marketing, design, and media production specialists.
- Inspire and manage the marketing team to achieve high performance and develop strategies to increase brand awareness.
- Monitor market trends, track and analyze the performance of marketing activities, and provide insights for improvement.
- Manage TVC and digital video production, oversee media buying, and conduct market research for brand tracking.
- Efficiently manage annual marketing budgets.
- Control the marketing budget and campaign cost allocation.
- Routinely share strategies, progress, results, learnings, and relevant industry trends with the broader team.